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1 this research examines how ...
2 The findings reveal that when ... is
3 In contrast, ...
4 Further, ...
5 has long been used as ... / have long been used as ...
6 Ever since ...
7 Using ..., this research examines how ...
8 It poses ...
9 It is widely acknowledged that ...
10 By recent estimates,
11 To tackle ...
12 The basic goal of ...
13 For instance, ...
14 Despite ~ , little direct research exists on how ...
15 Extant literature in psychology indicates that ...
16 In particular, it has been shown that ...
17 The current research draws specifically ~~, recognizing that ...
18 In advertising persuasion research, ~~
19 ~ theory (Higgins, 1997) has been widely used as a theoretical framework for predicting how ...
20 ~ ; that is, whether a message is
21 By testing the interactive effect of ... focus on ...
22 the current research seeks to provide insight into ...
23 .. the underlying mechanisms that may explain why persuasion is enhanced when ..
24 This builds on prior work by elucidating the impact of mood ...
25 ~ by showing that ...
26 Third, this study will highlight a novel mechanism underlying the interactive pattern ...
27 Second, the results of this study will add to a growing body of literature suggesting that ~
28 First, the current research will suggest practical message guidelines to ~
29 The specific practical and theoretical contributions of the study’s results are threefold.
30 ABSTRACT / CONCEPTUAL BACKGROUND / METHOD / RESULTS / DISCUSSION / LIMITATIONS AND DIRECTIONS FOR FUTURE RESEARCH / REFERENCES / APPENDIX
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